Synthetic voices continue to expand into the audio advertising space with a new offering from AdsWizz Inc., a SiriusXM subsidiary.
Synthetic Voice Ads are now available on AudioGO, AdsWizz’s self-serve platform for small and mid-sized businesses (SMBs). AdsWizz says this is the first tool to launch in a suite of offerings it calls “AdsWizz’s AI Ad Tools.” With multiple artificial voices to choose from, and more languages and voice options to come, according to the company, Synthetic Voice Ads allow advertisers to create attention-grabbing, and persuasive voiceovers in seconds.
“The new suite of offerings is expected to complement AdsWizz’s broader ad offering by delivering cost-effective and efficient solutions to advertisers, with an initial focus on lowering the barrier for entry into the world of audio advertising for SMBs,” according to an AdsWizz press release.
Chris Record, senior vice president of ad product, technology and operations at SiriusXM Media and AdsWizz, said the companies continue to “explore the ways AI can extend the power of our audio portfolio to new audiences.”
“With the launch of Synthetic Voice Ads on AudioGO, we are beginning to bring a wider diversity of brands into the audio advertising space,” said Record in the release. “We believe we have the ability to support the next generation of entrepreneurs around the world in a unique way, breaking down barriers and allowing advertisers of any size to tap into audio in ways they might not have thought possible.”
AdsWizz says a “friction point” in audio buying, especially for SMBs, is the lack of a self-service creative platform to quickly and easily launch customizable audio ads. “The latest advancements can help unlock this growth in audio by removing this barrier to entry, encouraging new advertisers into the audio space and giving SMBs the opportunity to create and customize compelling, engaging audio campaigns generated by AI,” it said.
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