BMW vehicles equipped with SiriusXM with 360L radios now offer Pandora Stations.
This new in-car feature from SiriusXM “employs Pandora’s listener personalization technology and gives BMW owners the ability to customize their own ad-free music channels in the car that will play more of what they want to hear,” according to a company press release.
SiriusXM with 360L is the latest iteration of the satellite company’s next-generation infotainment system. The name 360L is intended to suggest a 360-degree listening experience, combining satellite and streaming content delivery.
For vehicles equipped with this feature, Pandora Stations can be accessed by hitting the “Related” button while an artist is playing or by hitting “Search” to create a specific artist’s Pandora Station.
Sticking with Pandora’s usual personalization functions, drivers and passengers can give songs a thumbs up or thumbs down and skip songs to customize the channel to their listening preferences. Users can also save the Pandora Station to their vehicle Presets or SiriusXM Favorites for easy access whenever they want to tune in.
“Pandora Stations on SiriusXM with 360L radios bring the in-vehicle audio entertainment experience to another level,” said Sean Gibbons, SVP & GM, Automotive Engineering & Product for SiriusXM. “We’re especially pleased that MY21 BMW drivers can get access to this great feature right now, many of whom are still enjoying their initial 12-month SiriusXM trial subscription.”
The SiriusXM Platinum Plan is included for one year with the purchase or lease of any new SiriusXM-equipped BMW vehicle. Pandora Stations will be available in all MY2022 and later BMW models.
[Related: “SiriusXM with 360L is an Impressive Dashboard Experience”]
When it first debuted in 2019 in the Ram 1500 pickup with 12-inch Uconnect 4.0 system, SiriusXM with 360L delivered content from both the satellite and through streaming via internet access through on-board modems. In October 2020, the ability to create an artist channel through its subsidiary Pandora was added to the 360L experience.
For more information, visit the SiriusXM website.
