United Arab Emirates’ new English-language radio station Pulse 95 Radio is making use of mixing, routing and control technology from German firm Lawo.
Part of Sharjah Media Corp., Pulse 95 took to the airwaves in May and is available across the UAE on 95.0 FM as well and via SMC’s web and mobile app. Dubbed as “The Heart of Sharjah,” Pulse 95 provides news on business and commercial developments from within the UAE, accompanied by interviews, features, morning talks, evening segments and music.
“The launch of Pulse 95 is an exciting venture into a new market for Sharjah Media Corp.,” said Sheikh Sultan Bin Ahmed Al Qasimi, chairman of Sharjah Media Council in a press release. “We have seen a real need to fill the gap in English-language output, particularly when so many of the emirate’s residents use English in their day-to-day lives and increasingly conduct business in English.”
SMC has taken delivery of a pair of Lawo systems comprising ruby control surfaces with accompanying Power Core mixing engines and VisTool user interfaces. The company says the installation is an extension of an existing NOVA17 Mk.II router already operated by SMC.
According to Lawo, ruby consoles, which support from four to 60 faders and are AES67-compliant, offer AutoMix smart mixing and a context-sensitive GUI through VisTool. The physical mixing surface carries faders, source selectors, monitor controls, while less frequently accessed features, such as routing selections, are available via multi-touch displays.
In addition, Lawo points out that the Power Core engine supports hundreds of AES67 and MADI I/O channels, and can be expanded with plug-in cards to accommodate further digital and analog sources.
Pulse 95 is not aiming solely at listeners who are native English speakers. The station promotes itself as an option for people who understand English and still enjoy the format and content of the shows even though it may not be their first language. The station’s goal is to be “a totally inclusive, fun, trusted, feel-good station, bringing the listeners positive, upbeat stories of real people.”