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Pure Digital Radios Now Sport Tick Mark

The manufacturer’s home and car digital radio sets have received the sign of approval

Pure’s currently shipping digital radio range for the home and the car, including the Evoke and Highway in-car digital radio line, has been approved to carry the digital radio tick mark.

Digital Radio UK manages the digital radio tick mark scheme, which it says has been devised to give consumers in the United Kingdom confidence that they are purchasing a radio that is “future ready.” The introduction of the digital radio tick mark for radio follows the use of a similar scheme for the U.K.’s television digital switchover, completed in 2012.

To be granted approval, radio receivers must meet specified performance standards relating to the reception of DAB, DAB+ and FM signals; RF performance and receiver sensitivity — to ensure acceptable standards of audio reception; and functional specifications, including retuning and text display.

“It’s excellent news that the Digital Radio tick mark is now up and running,” said Ed Vaizey, minister for Culture, Communications and Creative Industries. “Consumers will now have the assurance of knowing the radio they buy is ready for the future.”

A full list of compliant Pure products can be found here.