The Radio Advertising Bureau and the Ad Council want to make sure radio gets credit for its contribution to the “Generous Nation” PSA campaign; they’re asking stations to register their participation at the RAB’s web site.
RAB is supporting the campaign and urged stations to participate. PSAs ask listeners to visit the campaign’s public web site, www.DontAlmostGive.org, where they can search by ZIP code to find volunteer opportunities and donate to local or national charities.
RAB Backs ‘Don’t Almost Give’ Campaign
RAB Backs ‘Don’t Almost Give’ Campaign