To help Wall Street get the gist of HD Radio, the Radio Advertising Bureau has developed what it’s calling a white paper on the technology, a marketing primer on where digital radio is headed.
“The White Paper also lists some of the revolutionary features HD Radio holds for consumers and advertisers,” state RAB President/CEO Gary Fries and VP, Corporate Marketing Renee Cassis in a letter to analysts.
To read it, go to: www.rab.com/release.cfm?id=940
RAB Crafts HD Radio ‘White Paper’ to Educate Wall Street
RAB Crafts HD Radio 'White Paper' to Educate Wall Street