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RAB Redesigns Why Radio Micro-Site

Online resource offers the latest in research findings and studies on radio

Radio Advertising Bureau’s “Why Radio” micro-site has a new look; the organization has unveiled the newly redesigned website. Why Radio features RAB’s marketing and research guide, Radio Facts library and research findings and studies for users to discover radio’s story.

New elements of the site include a reframed menu to highlight the library of marketing and research tools, including facts, effectiveness, case studies, tools, ad spending and the Ask RAB feature. The site also promotes the Radio Matters initiative as well as the Radio Impact Reports blog and the new “Radio on Main Street” podcast.

RAB states in its press release that it designed the site to be device-agnostic, allowing users to access it on a desktop, laptop or mobile devices.

Dave Casper, senior vice president of digital services, and Annette Malave, senior vice president of insights, led the redesign with input of RAB’s Sales Advisory committee and Local Market Advisory sub-committee.