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RAB Show Opens in Climate of Modest Growth

RAB Show Opens in Climate of Modest Growth

What will radio sales be like this year?
The answer will affect virtually everyone in commercial radio. Expect to get a flavor from RAB President Gary Fries as radio sales people gather in Dallas for the annual RAB convention. The event runs through Sunday (Feb. 8).
The radio ad business is growing, but not at the pace of a year earlier. RAB recently announced that U.S. commercial radio revenue rose 1% in 2003 after growing 6% the year before. Extrapolating from previous RAB statistics, this puts 2003 U.S. radio revenue at about $19.77 billion.
RAB said one-third of the presenters at its convention are appearing at the conference for the first time. Also, the show debuts a seminar presented entirely in Spanish.

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