Radio Ad Budgets Off in First Half

TNS said in its report (above) that Internet display advertising maintained its “growth leadership” position in the first half of the year, with a 17.7 percent increase to $5.52 billion.
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TNS said in its report (above) that Internet display advertising maintained its “growth leadership” position in the first half of the year, with a 17.7 percent increase to $5.52 billion. Marketers lowered their radio ad budgets by 2.7 percent, to a total of $5.14 billion.

Consumer magazines saw a 6.9 percent gain to $11.5 billion in advertising. Outdoor was up 3.6% to $1.90 billion and cable TV had a 2.8 percent increase to $8.38 billion.

Broadcast TV media saw weakness in the second quarter and turned in “significant” half-year declines. Network TV fell 3.6 percent to $11.84 billion, while ad spending on spot TV dropped 5.4 percent to $7.29 billion. Syndication TV was down 5.3 percent to $2 billion.

Ad spending in local newspapers “plunged” 5.7 percent to $11.09 billion, with 4.7 percent less space sold.

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