Radio Ad Budgets Off in First Half - Radio World

Radio Ad Budgets Off in First Half

TNS said in its report (above) that Internet display advertising maintained its “growth leadership” position in the first half of the year, with a 17.7 percent increase to $5.52 billion.
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TNS said in its report (above) that Internet display advertising maintained its “growth leadership” position in the first half of the year, with a 17.7 percent increase to $5.52 billion. Marketers lowered their radio ad budgets by 2.7 percent, to a total of $5.14 billion.

Consumer magazines saw a 6.9 percent gain to $11.5 billion in advertising. Outdoor was up 3.6% to $1.90 billion and cable TV had a 2.8 percent increase to $8.38 billion.

Broadcast TV media saw weakness in the second quarter and turned in “significant” half-year declines. Network TV fell 3.6 percent to $11.84 billion, while ad spending on spot TV dropped 5.4 percent to $7.29 billion. Syndication TV was down 5.3 percent to $2 billion.

Ad spending in local newspapers “plunged” 5.7 percent to $11.09 billion, with 4.7 percent less space sold.

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