Radio Express says it has paired up with iDB Technologies to offer its international radio partners a new digital lead generation system that captures verified listener data and drives social engagement and digital revenue.
According to the company, through iDB Technologies’ social contesting platform, the system’s Facebook app uses radio’s reach to grow an intelligent database of fans. Radio Express adds that iDB Technologies offers sales support and training, enabling stations to leverage this connectivity and maximize digital revenue.
“I’ve spent a decade developing technology solutions for radio, and in 2017 while working with two major radio brands in Los Angeles, I saw a tremendous opportunity for radio to grow a verified database while generating big digital dollars simultaneously,” said Victor Caballero, Managing Partner, iDB Technologies.
“iDB Technologies was born out of a need at the local level for robust and verified email database solutions, and rising digital revenue budgets,” he stated.