Radio Express, an international programming syndicator and developer, has reached an agreement with radio industry apps developer jacapps, part of Jacobs Media, to market and sell the developers apps and services to client in Africa and Latin America.
Jacapps is known for its creation of station-branded content playing mobile device apps for individual stations and groups. Such apps can also be loaded with additional services and features such as social media interfaces and coupon marketing.
Radio Express President and Chief Executive Officer Barbara Rounds said, “Radio Express’ longstanding network of relationships with radio stations throughout Latin America and Africa, paired with jacapps’ customizable apps developed especially for radio stations, make an unbeatable combination. Now stations in Latin America and Africa can affordably have their own branded station apps to engage their listeners and differentiate themselves with audiences … Listeners can read and post directly from the app to stations’ Facebook, twitter and Instagram feeds, and all of the content in their app is quickly shareable by their listeners to help drive the kind of viral behavior that engages audiences and builds station brands. We think stations in these international markets will be thrilled with the results.”
Jacapps President Paul Jacobs “Jacapps has had extraordinary success in the United States and Canada, and we’ve been looking for a partner to help us expand into other international markets. Radio Express is the perfect partner for us.”