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Radio Floods the Flood Zone

Disasters bring out radio’s heart

The May issue of the NAB’s Licensed to Serve newsletter is out detailing many communities acts by radio stations.

When spring rains hit the Houston area in April radio stations such as Cumulus-owned KRBE(FM), iHeartMedia’s KQBT(FM), Cox Media’s KKBQ(FM) and KGLK(FM) and independent KSBJ(FM) responded with increased news coverage.

WIBW(AM), an Alpha Media property in Topeka, Kan., played milkman for a wildfire relief center by delivering 1,100 pounds of milk. The milk was for calves that had lost or became separated from their mothers. Wildfires in late March swept the Oklahoma-Kansas border.

It seems every month that radio stations are raising money for a children’s health charity and March and April were not exceptions.

Numerous Townsquare Media stations across the country raised money for St. Jude Children’s Research Hospital, March 3–4, in the Country Cares campaign. Collecting $1.4 million, participating stations included Townsquare properties in Albany, N.Y., Owensboro, Ky., Lafayette, La., and Tyler, Texas.

Cumulus Media stations in Providence, R.I., WPRO(AM/FM), WWKX(FM) and WWLI(FM), pulled out all the stops in raising over $435,000 for the Hasbro Children’s Hospital in an April 7 radiothon.

In a related, note, KHOK(FM) in Great Bend, Kan., owned by Eagle Radio, collecting $42,000 in its sixth annual Kans 4 Kids Fighting Cancer Radiothon, April 1.

And finally, Chris Stewart, with Alpha Media’s WNGY(FM) in Peoria, Ill., ran 102 miles in 102 hours between April 25–29 as part of a child abuse awareness campaign.