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Radio Has a Bum November for Sales

U.S. commercial radio revenue was off 6% in November, compared to the year earlier.

U.S. commercial radio revenue was off 6% in November, compared to the year earlier.

The RAB reported this week that local revenue fell 5%, national was off 15% and non-spot was up 14% in the month.

The report suggests a weaker ad market than radio had already been experiencing. The most recent quarterly report from RAB, issued in early December, showed revenue for the first nine months of 2007 off 2% overall.

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