Calling it “the first signs of recovery in ad sales,” RAB said local and national spot revenue was up 4% in September compared to September of last year.
Local ad sales were up 5%, the national sector up 1%.
Year to date, the industry’s sales are up 2%.
The RAB’s statistics now include non-spot revenue.
“We have been collecting and auditing non-spot revenue since January of 2002 and have found the reporting and accreditation to be accurate and sound,” Gary Fries said. “It is a truly legitimate revenue stream for radio that deserves to be reported, and it is being reported by the broadcasting companies as part of their monthly and quarterly revenue.”
Radio Sales Up 4% in September; RAB Adds Non-Spot Revenue to Its Count
Radio Sales Up 4% in September; RAB Adds Non-Spot Revenue to Its Count
