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Radio Spots Coming to HD2 in New York

Verizon Wireless will begin running the first ads on HD2 stations in New York, according to Crain’s New York Business.

Verizon Wireless will begin running the first ads on HD2 stations in New York, according to Crain’s New York Business.

Four 10-second spots will run hourly on the multicast feed of Clear Channel station WHTZ(FM).

The publication quotes the Clear Channel market manager as saying, “There’s a lot of benefit to being the first one in there.”

Crain’s also quoted a Sirius spokesperson reacting to the news with, “It appears terrestrial radio is doing to HD Radio what it did to FM.”

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