RAJAR Reports Q2 Audience Growth - Radio World

RAJAR Reports Q2 Audience Growth

The latest data from Radio Joint Audio Research (RAJAR) indicates increases in various forms of listening in the United Kingdom.
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The latest data from Radio Joint Audio Research (RAJAR) indicates increases in various forms of listening in the United Kingdom.

Compared to first quarter figures, the Q2 radio audience increased by nearly 600,000 to 45.6 million people, 91 percent of the U.K. population. Additional research revealed that 12.8 percent of listening is now via a digital platform.

Overall listening to digital-only services grew from 905,000 listeners in Q2 2003 to 6.09 million in Q2 2007. During an average week, 26.2 percent of the population older than 15 years of age now listens to radio via a digital platform.

In addition, RAJAR reported that, year-on-year, there has been a 27-percent increase in the number of people who claim they have listened to radio using their mobile phone, now at 8.9 percent.

A year after RAJAR first published data on podcast listening via MP3 players, Q2 2007 research shows that 2.7 million adults, or 18.3 percent of MP3 player owners, report using their MP3 player to listen to podcasts. This corresponds to a rise of 40 percent, from 1.9 million in Q2 2006.

Digital media consultant Matt Deegan offers some analysis of the results on his blog.

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