NAB President/CEO David Rehr wants to re-brand radio and TV to reflect “the new digital industry that we are creating.”
In the keynote address of the convention this week, he said, “A new vocabulary will make our industry and our issues even more understandable to policymakers and the public.”
Using Ibiquity as an example, he said that once the term “IBOC” was replaced in people’s minds by “HD Radio,” it was as if a light bulb went on. “People got it. Because they already knew what HDTV meant.” He credited the name change as one reason “HD Radio is taking off.”
He also touched on digital performance rights and the proposed satellite radio merger; read more about that in “The Leslie Report” out this week.