Roughly Half of Americans ‘Get’ Satellite Radio

Less than a year on the market, and before one service was available nationwide, roughly half of Americans are aware of satellite radio. That’s according to a study by market research firm Ipsos-Reid. About 100 million people, age 12+ have heard of either XM Satellite Radio or Sirius Satellite Radio. Roughly three-fifths, or 59%, of the 100 million are men, mostly in their 20s and 30s, according to the research firm.
“Whether the currently strong awareness levels will translate into subscriptions for both XM and Sirius remains to be seen, but certainly the pump has been primed,” said Ipsos-Reid’s Matt Kleinschmit. About 1,100 respondents 12+ participated in the survey, which can be seen on www.ipsos-reid.com/tempo.cfm