Sirius XM Radio and Rural Radio LLC have joined together to launch Rural Radio, a 24/7 channel devoted to providing a wide variety of programming for and about rural American life, the western lifestyle and agribusiness interests.
Rural Radio, Channel 80 on SiriusXM, will broadcast news, weather and market reports during weekday hours as grain, livestock and other commodity futures. The channel will also feature audio from RFD-TV’s shows.
Its broadcast operations will be based in Nashville, along with Rural Media Group Inc. corporate offices, sales and marketing will be headquartered in Omaha, Neb.
“Rural Radio is designed to fill the growing demand for more rural content that is being ignored by urban-based broadcasters,” said Founder Patrick Gottsch.
Farm broadcasters Mark Oppold and Janet Adkison, the current and incoming presidents of the National Association of Farm Broadcasting will anchor three daily, weekday shows: “Commodity Wrap,” “Rural Evening News” and “Market Day Report.” Additional programming will be provided through RMG’s affiliations with Farm Journal Media, owners of AgDay, U.S. Farm Report and Agritalk, Meredith Corp.’s “Living The Country Life,” various state farm bureaus and Ag PhD featuring the Hefty Brothers of South Dakota.
Western sports will be featured with the “Western Sports Roundup.” Hosted by Clint Adkins and Alexis Bloomer, WSR will cover professional bull riding and Professional Rodeo Cowboy Association events, in addition to coverage of cutting, reining, roping, barrel racing and both professional and amateur level bronc-riding.
A programming schedule will be made available by its July 15 launch.