Scher Group announced an online revenue generator that it says increases non-traditional revenue, Web site traffic and time spent listening.
It says radio and television stations can grow NTR through pay-per-click and online interactive games.
The revenue opportunities also help existing sales relationships by offering advertising premiums during high-traffic events, conversion of non-spending prospects into revenue and national revenue opportunities.
The programs are expected to increase media NTR, keep listeners online longer, generate revenue and build site traffic, according to the company. They also offer social networking, e-mail, text and RSS marketing, free set up, training and support.