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vCreative Adds SPECai Ad Service

ENCO’s Frommert says AI development has accelerated quickly

The SPECai ad service will be available to vCreative customers.

ENCO Systems, BenztownCompass Media Networks and vCreative announced a partnership, integrating SPECai into vCreative’s workflow platforms. 

“For stations affiliated with both vCreative and SPECai, the integration will streamline the process of requesting a spec spot, as well as save time,” they said in their announcement.

Account executives can prepare for client meetings ahead of time, or be ready to create on the spot, by utilizing the integration to select the SPECai option from within the vPPO or vProMedia order form to create compelling spec spots to present to their clients.”

SPECai lets sales reps create spec commercials in moments using AI as they sit with clients. It blends AI scripts and AI voices with Benztown music beds to create produced spec commercials.

The creation of spec spots is an area of radio business operations where AI is finding quick uptake.

ENCO President Ken Frommert said in the announcement, “AI development has accelerated at a swift pace since we first previewed SPECai late last year.”

The user, typically the account executive, answers a few questions to determine spot length, writing style (casual, humorous, uplifting), and sponsor details, using a web browser or mobile device. SPECai generates three scripts to choose from, which the users can edit or re-generate through phonetics to perfect the copy. 

The user then selects a preferred sound of the AI voice and music bed before downloading the final audio file. 

NAB Show Booth: W1743

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