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Social Media and Radio

Techsurvey 10 takes a gander at social media

Unless you’re living under a radio rock, you know that social media is just about all the kids talk about … or tweet about.

So Jacobs Media, in their recent Techsurvey10, try to get a handle on social media usage amongst radio listeners.

According to the results, in the big picture, Facebook (95%) is far and away the top social media for radio listeners who have gone to the trouble of creating a profile. LinkedIn (56%) and Google+ and Twitter (both 51%) trailed but still tallied over 50%. Pinterest (41%), Instagram (35%) and MySpace (28%) had, one might say, respectable presences while no other, Tumblr, Snapchat, Vine, et al, finished over 15%.

Jacobs notes that in Techsurvey10, for the first time, they began to delve into daily use of social media by radio listeners. For that, Facebook completely dominated with 73% of radio listeners, who had a profile, using it on a daily basis. Nothing else finished over 15% (Instagram and Twitter).

For the so-called Generation Z (22 years old and younger), not surprisingly, social media is a major occupier of time and effort. Facebook still dominated but Twitter, Instagram and Snapchat were much closer in their profile creation and daily use numbers.

For more specifics on Techsurvey10 and other areas polled, go here.