Arbitron has a new head honcho for “all things survey.” At Arbitron, that’s an important job.
The company named Steven M. Smith its executive vice president of survey operations, reporting to Chairman/President/CEO Steve Morris. He replaces Claire Kummer, who becomes executive vice president and chief quality officer.
Smith will work out of the Columbia, Md., office. He will be “responsible for all of Arbitron’s survey operations for both the Portable People Meter and diary-based radio ratings services, including accountability for successfully completing the rollout of the Portable People Meter to the top 50 markets,” it stated.
He has no small challenge. Part of his task, the company noted, is “development of new operating processes and systems to deliver more precise representation of the key demographics in PPM and diary samples,” which has been a contentious matter for Arbitron.
He’s former executive vice president of North American operations for Information Resources Inc. and chief operating officer of Flexi-Mat Corp.