Streaming Ad Platform TargetSpot Adds More Broadcast Clients - Radio World

Streaming Ad Platform TargetSpot Adds More Broadcast Clients

The company’s technology allows businesses to create, buy and place ad messages within streaming media.
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TargetSpot signed up several broadcast companies.

New clients include NextMedia, KFMB Stations in San Diego, Delmarva Broadcasting in Delaware and Maryland, South Central Radio Group in Nashville, Keymarket Communications in Pennsylvania and Ohio, and inTune.fm, which is a new Facebook application.

The company’s technology allows businesses to create, buy and place ad messages within streaming media. Advertisers use an online platform to create customized audio, video, banner and text ads that include jingles, sound effects and visuals; clients also can upload their current creative.

Ads are targeted to a specific demographic, location and/or station. Revenue is shared by TargetSpot and the participating broadcaster.

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