Broadcast Supply Worldwide is under new ownership. Following the retirement of BSW’s former owner and chairman of the board, Tim Schwieger, BSW President and CEO Bryan Seeley has taken up the mantle.
Seeley joined BSW in 2012. Prior to becoming president and CEO, he was the company’s director of marketing and sales.
To learn more about BSW’s history, as well as what the future holds for broadcast equipment dealers, Radio World caught up with Seeley via email.
Radio World: Can you give us a brief history of Broadcast Supply Worldwide?
Bryan Seeley: Founded in 1973 by broadcast innovator Irv Law Jr., former general manager of IGM Radio Station Automation Systems, BSW has supported the radio industry for more than five decades.
Originally known as Broadcast Supply West, the company was created to serve stations across the western U.S., but quickly grew into a trusted partner for broadcasters nationwide and around the world. Built on hands-on radio roots — from rewinding carts to supplying mission-critical broadcast equipment — BSW established itself early as an industry leader.
BSW was the first independent broadcast dealer to publish sales flyers and catalogs, and the first to offer toll-free 1-800 ordering in both the U.S. and Canada. By its 20th anniversary in 1993, the company was serving customers in more than 70 countries, leading to its evolution into Broadcast Supply Worldwide, along with expanded inventory and extended live phone support from 6 a.m. to 6 p.m.
Tim became president in 2002 and, following Irv’s passing in 2008, assumed the role of CEO and chairman of the board — guiding BSW through years of continued growth. In January 2025, I became president and CEO and, in January 2026, acquired ownership of the company following Tim’s retirement.
RW: How has the last year as BSW president and CEO been?
Seeley: 2025 has been a pivotal year for BSW. When I stepped into the role, the broadcast industry and the way our clients operate within it were evolving fast. Our ability to adapt to our clients’ expanding needs has become the difference between standing still and moving forward.
[Under my] leadership, BSW launched a new website featuring a robust B2B client purchasing portal, dramatically expanded product diversification to support customers’ growing needs in IT and emerging broadcast technologies, and streamlined internal operations — allowing the company to serve more clients, more efficiently, than ever before.
RW: Looking ahead, what are your priorities for 2026?
Seeley: Looking ahead to 2026, our focus is on growth across every front: enhanced client-facing service, competitive pricing, expanded rewards and a broader product selection. We’re also investing heavily in diversification — embracing new technologies and new revenue opportunities for our clients. Whatever our clients need to succeed, BSW will be there to support them.
RW: In general, what does the future hold for broadcast equipment dealers — those “box houses” that always made their money by creating and reselling packages of equipment made by others?
Seeley: I believe “box houses” will always have a place in our industry because they serve the most immediate, real-world needs: Is it in stock? Can it ship today? Can it be delivered when it matters most?
Anyone who has dealt with an off-air emergency understands how critical that immediacy can be. Even in a software-driven environment, those systems still depend on physical infrastructure, the boxes and the people who deploy, support and maintain them.
RW: How does that model change in the era when so many products are now software, and many broadcast groups have direct relationships with equipment manufacturers?
Seeley: A strong “box” business is foundational to everything else we do. It enables logistics, financing, negotiated pricing and ease of purchase — all of which are increasingly important as engineering teams shrink and responsibilities expand.
Across large-, medium- and small-market broadcasters, BSW continues to bring value and play a critical role by aggregating vendors, simplifying procurement and bringing purchasing power and operational expertise to the table.
Looking ahead, the dealer’s role is evolving beyond simply moving product. At BSW, we see ourselves as a solutions partner. Helping clients navigate complex workflows, coordinating hardware, software and integration and reducing operational burden. By removing friction and managing complexity, we allow our clients to focus on what they do best.
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