Study: 750,000 Stern Fans Will Go to Sirius in Next Few Months

Contrary to its earlier research, Bridge Ratings & Research now believes Sirius Satellite Radio will get a subscriber boost when Howard Stern joins the company. That boost, just between now and January, will be more than three-quarters of a million new customers, it believes.
Bridge Ratings President Dave Van Dyke said the latest survey includes customers buying for themselves as well as others as holiday gifts.
The results are based on information from 3,000 respondents, Stern core and secondary listeners who listen to the show at least one hour per week.
The projections contradict previous figures predicting a smaller impact; Bridge says it now has enough data to begin projecting actual subscriber numbers.