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Study to Look at Online Consumption

Study to Look at Online Consumption

Details may be released next week of a new study from Arbitron and Edison Media, looking at “the media and entertainment world of online consumers, including streaming media consumption and broadband adoption.” Bill Rose, the general manager and vice president of Arbitron Webcast Services, and Larry Rosin, president of Edison Media Research, will discuss topics including consumer perceptions of radio, TV, newspapers and the Internet; Internet access and online buying trends; streaming usage trends; use and perceptions of local media Web sites; and awareness and interest in satellite radio Web users can tune in at on Thursday, Sept. 5, at noon.