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TagStation: NextRadio Promos Pay Off

Also provides tools so broadcasters can join in on the efforts

According to a blog, the NextRadio app is gaining momentum — 3.1 million downloads and 6,000,000 listening hours to date — and Amy Jeffries of TagStation credits recent promotional efforts from the company, the National Association of Broadcasters and radio stations.

In a recent blog post, she explained various ways that stations can join in the awareness campaign and promote the activation of the FM chip on smartphones. TagStation started Flight Three of the awareness campaign July 1. The company has provided NextRadio graphics, as well as radio spots that stations can download and use on the air.

Jeffries also gave an update on promotional campaigns from Sprint, as well as the app’s newest partner, Amazon. She also announced NextRadio’s consumer-focused blog launched this week, which intends to highlight music and radio news, app developments and DJs nationwide. It will also serve as a platform for readers to voice their comments and share content on their personal social media channels.

The post also said listeners have tuned to 12,000 of the 15,000 nationally licensed FM and translator stations via the app.

TagStation is a wholly-owned subsidiary of Emmis Communications.