For NextRadio to reach its potential, backers say, it needs as many stations as possible to deliver visual content to the app.
TagStation, the Emmis subsidiary that provides that service to stations, says Univision Radio has joined its NextRadio platform.
“Univision Radio enabled its 46 FM radio stations with TagStation to deliver visual, interactive content to NextRadio,” the supplier said. “The move will give its listeners an even better way to connect with their favorite Univision Radio stations.”
The announcement was made by NextRadio President Paul Brenner and Univision Local Media Executive VP Lee Davis.
“Univision signing on is a very important group for the platform,” Brenner stated in the announcement. “They represent a key target demographic with 93% of Hispanics listening to radio each week.”