Jeff Haley wants radio to be on every mobile phone, PDA and MP3 player in the next five years.
The president/CEO of the RAB made that call from the rostrum during this week’s sales convention in Atlanta.
“On-air, online, on-site and on-demand, radio must be anywhere and everywhere there is a speaker or headphones,” he said.
He showed off several devices to demonstrate how consumers can now get radio content via non-broadcast channels, and said there’s $3 billion in incremental revenue that could result if a radio tuner were available on every such existing unit.
Haley also announced a marketing alliance with Katz and Interep to help give certain clients one point of contact for radio; and he called on the industry to get together and “speak with one voice” on behavioral-based audience measurement.
He did not mention Arbitron’s PPM by name but said, “It is time for the industry to take ownership for communicating a specific plan and take responsibility for a consistent point of view. I am calling for a unanimous and unequivocally clear position that all radio broadcasters agree to adhere to.”