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Top Salesman Pushes for Ubiquitous Radio

Jeff Haley wants radio to be on every mobile phone, PDA and MP3 player in the next five years.

Jeff Haley wants radio to be on every mobile phone, PDA and MP3 player in the next five years.

The president/CEO of the RAB made that call from the rostrum during this week’s sales convention in Atlanta.

“On-air, online, on-site and on-demand, radio must be anywhere and everywhere there is a speaker or headphones,” he said.

He showed off several devices to demonstrate how consumers can now get radio content via non-broadcast channels, and said there’s $3 billion in incremental revenue that could result if a radio tuner were available on every such existing unit.

Haley also announced a marketing alliance with Katz and Interep to help give certain clients one point of contact for radio; and he called on the industry to get together and “speak with one voice” on behavioral-based audience measurement.

He did not mention Arbitron’s PPM by name but said, “It is time for the industry to take ownership for communicating a specific plan and take responsibility for a consistent point of view. I am calling for a unanimous and unequivocally clear position that all radio broadcasters agree to adhere to.”

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