TuneIn announced an integration with Rivian, maker of the first all-electric pickup truck.
This adds to the audio streamer’s portfolio of auto partnerships, which include Tesla, Volvo, Polestar, Mercedes, JLR and all Alexa-supported car audio systems.
Local radio content is a big part of the TuneIn pitch. “Creating innovation while also adhering to legacy standards in this space is paramount for success. TuneIn is helping bring the local radio that drivers have grown to love and expect in the digital age, accessible at their fingertips and in their connected dashboard.”
Rivian is integrating TuneIn into models like its R1T, the 2022 MotorTrend Truck of the Year.
TuneIn noted that it also has teamed with Harman to create a pre-integrated implementation of the TuneIn service to the Harman Ignite Store, a connected vehicle platform that enables automakers to develop their own in-vehicle app stores.
“TuneIn has emerged post-pandemic as one of the fastest growing streaming audio companies, bringing live and local radio, news, sports, podcasts to consumers worldwide during all parts of their day, including during their drive,” the company stated in its press release.
It noted data from Edison Research’s Infinite Dial study that more than 70% of cars will be connected by 2023.
The company also said that, with Apple having added advertisements to Apple Music radio stations, the premium TuneIn offering offers an ad-free alternative.