U.K. DAB Promotion Ramps Up for The Holidays - Radio World

U.K. DAB Promotion Ramps Up for The Holidays

U.K. DAB Promotion Ramps Up for The Holidays
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The Eureka-147 promotional folks are ready for the holiday season. On Wednesday, Dec. 1, the Britain-based Digital Radio Development Bureau launches its final promotional campaign of the year, involving 200 analog commercial radio stations.
A series of 10 second and 20 second spots will run for four weeks. The spots also will run on digital-only commercial stations, where the promotion group hopes to reach listeners buying digital radios as holiday gifts.
Ads focus on the fact that listeners can now buy a DAB digital radio for "under 50 quid," or about $95.
The campaign is timed to mirror a multimedia promotion for DAB radio on TV, radio and outdoor sites from the BBC.


Plan Now for Holiday Promotions

It’s July and you’re thinking about ... snow!...Of course I know you’re not trying to find your gloves today, but if you’d like to pick up some extra dough from holiday promotions this year, it is time to focus on fourth quarter.