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USRN and WRN Make Barter Pact

USRN and WRN Make Barter Pact

United Stations Radio Networks and Omaha-based Waitt Radio Networks have agreed that USRN’s national sales arm will sell commercial time for WRN.
Waitt offers seven 24-hour music formats to the 18-54 age group. Affiliates of those formats and Waitt’s production services are able to barter their commercial inventory in exchange for Waitt’s programming, and USRN will aggregate Waitt’s audience and make it available to its national advertisers.
Affiliates are interested in WRN’s Storq Delivery system, which combines a satellite-delivered radio format with the sound and control of local programming.

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