Scott Masteller has been named program director of WBAL(AM), Hearst Television’s Baltimore news/talk/sports station. Cary L. Pahigian, WBAL and WIYY(FM) president and GM, made the announcement in a release, saying that Masteller will begin his new role Feb. 19.
“Scott is among the most accomplished news, talk and sports radio executives, and his ESPN experience will be key to WBAL’s role as the radio home of the Ravens and unmatched breaking news coverage 24/7,” Pahigian said. The station also is the radio home of Navy football.
Masteller joins WBAL from ESPN in Bristol, Conn., where he most recently was senior director of affiliate and syndicated content, responsible for development of programming strategies and collaboration with market affiliates of the ESPN Radio Network. Previously he served as ESPN’s senior director of radio/audio content, responsible for oversight of studio programming at ESPN Radio Network, which provides content to over 400 radio stations. Before moving to Bristol, he served as PD for ESPN-affiliated ABC station KESN(FM) in Dallas and, before that, as PD at KFXX(AM) in Portland, Ore.
Hearst Television owns and operates 31 local television stations and two local radio stations, serving 32 U.S. cities and reaching approximately 19% of U.S. television households.
