Westwood One is teaming up with TrafficLand.
With the partnership, Westwood will integrate Trafficland video systems into the broadcasters incident reports, alerts, traffic speed and flow updates, as well as offer better alternative routing suggestions.
In addition to adding the traffic video to its information base, Metro Traffic becomes the exclusive representative of the TrafficLand services to broadcasters for their radio, television and Internet offerings with on-demand user applications to be made available in the future. As part of the transaction, Westwood One has also negotiated an option to purchase 100% of the stock of TrafficLand in 2009.
