94.5 Kfm is offering segments from morning show prankster Darren “Whackhead” Simpson as podcasts.
According to an article at Bizcommunity.com, the Primedia Broadcasting station is using the podcasts to increase interactivity with its listeners.
“Digital platforms present a great way for our listeners to interact with us when they want to. And particularly with Whackhead prank calls — if you missed him on your way to work, you can get your daily fix at your desk” said Primedia Broadcasting COO Ryan Till.
