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Wilson Makes Time

‘I saw the industry make knee-jerk reactions’

“To many people, buying radio stations in the current climate is a little like taking in rescue dogs. There’s a high probability of getting bitten in the butt.”

That’s Time magazine, which profiles Larry Wilson and explores his resurgent interest in radio. The article is getting a lot of pass-around among industry types.

The article delves into his personal life and reasons for getting back into the business despite the recent tough times. The tone is set by the headline: “Rescuing Radio.”

‘Wilson’s strategy is to take radio back to its local roots while at the same time keeping his company private and well capitalized,” Time reports.

It quotes Wilson saying, “When you cut the costs out of this business, you cut the product. Then you don’t have anything to distinguish you from iPods or anything.”

Read it .