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WRVE Thinks Pink

Breast Cancer Awareness Month broadcasts raise more than $2.5K for the American Cancer Society

WRVE’s Pinky’s Smashing Retirement Party

Based in Albany, N.Y., WRVE(FM), 99.5 The River, recently announced that they had raised more than $2,500 for their local chapter of the American Cancer Society.

For the fourth year in a row, in honor of Breast Cancer Awareness Month, The River participated in efforts to raise awareness and call for donations from listeners.

The crew broadcast live from Pinky, a pink car that listeners signed as a tribute to people who had been affected by the disease. They participated in the “Pink Ribbon Challenge,” a program of the National Breast Cancer Foundation, which encourages radio listeners to visit the station website and help fund free mammograms for women.

And at the end of the month, WRVE hosted a “Smashing Retirement Party,” which allowed listeners to “smash cancer” by using a sledgehammer to swing at Pinky, in exchange for a donation, according to a press release.