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XM Reaches 360,000, Wants to be ‘HBO of Radio’

XM Reaches 360,000, Wants to be 'HBO of Radio'

XM Satellite Radio says it has signed more than 360,000 subscribers.
“XM had an outstanding fourth quarter, adding 145,000 subscribers, a 72 percent increase in subscribers over our cumulative total at the end of the third quarter and more than five times as many subscribers as we signed-up in the fourth quarter of 2001,” stated Hugh Panero, the company’s head.
He predicted the company will pass the 1 million mark this year and be “firmly established” as a mass-market product. “We want to be the HBO of radio and we’re on the way to making that happen.”