YES Hopes for Radio Success With Response Tool

An interactive media service is the first product of YES Networks, a private Philadelphia-based company created by the merger of Swiss firm YES International AG and U.S.-based ConneXus Corp.
Listeners can identify and purchase music playing on the radio, as well as products and services associated with songs and performers.
The service works by monitoring radio stations. Using digital fingerprints of songs, it identifies the pattern of a song, matches it against a database and presents the name of the song and links to the products and services associated with it. The company says the technology creates 1,000 purchase opportunities each minute.
Listeners log onto www.yes.net and find their city and station on the tool bar. YES identifies the song and performer playing, as well as songs the station has played over the past 24 hours. The listener can select a CD, tickets or merchandise and be sent to online merchants that offer those services. The service also is accessible via WAP.
A station can add the service to its site at no charge by adding two lines of programming code, available at www.yes.net. The station derives revenue from YES music, merchandise and ticket sales based on its site’s performance.
Predecessor company ConneXus introduced Star CD, one of the first interactive radio services, in 1999.
Daniel Goldscheider, president of YES, said in a statement, “YES overcomes that age-old problem of hearing a great song, but not knowing who sings it or how to easily buy it.” The company says 1,000 stations are already using it.