Radio World’s September ebook is about services, software or hardware that gives information back to managers to help them sell or help them make programming decisions — products that generate data, analytics or other intelligence tools to help executives create better ad presentations, tweak shows or make other key decisions.
What tools are available today to tell a manager who’s listening to a radio station or a radio stream? Where listeners were when they were exposed to a given show or ad? Or which ads ran and when? What insights can radio executives glean about their market demographics, about prospective advertisers and about consumer behaviors?
Our new ebook explores those questions. Read it here.
