Headlines
Report Cites “New Highs” for Spoken-Word Content
For first time, mobile devices are primary way people listen to it
spoken word
Programming and Sales
Survey: Spoken Word Audio Provides Meaningful Conversations
Key audiences are motivated by connection, education, new perspectives and self-improvement.
Programming and Sales
Young, Multicultural Listeners Seek Out Spoken Word
They are also more likely to notice ads and sponsorships on spoken word audio
News and Business
Most Spoken Word Audio Listening Happens via Radio
Survey finds 57 percent of U.S. population has listened to podcasts
News and Business
Spoken Word Audio Provides Listeners New Perspectives, Introspection
Research suggests an average time spent listening of 2 hours, 6 minutes per day...
Programming and Sales
Spoken Word Listenership Increases 40% Since 2014
Young, multicultural audiences key drivers of growth