BIA Enhances Media Access Pro

Database is enhanced with more multicasting and PPM data
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BIA, a media consultancy, has made enhancements to its flagship Media Access Pro database platform.

New are details on individual multicast/digital stations, along with programming info on HD2 and HD3 stations. Also added is access to Arbitron Portable People Meter (PPM) data, where available. Also new is an export function for counties per market and across different forms of media.

Low-power FM fans and observers will also have new tools and data to work with.

Mark Fratrick, vice president of research for BIA, announced the update.

Media Access Pro provides data on approximately 14,000 radio stations in the U.S., Canada and Mexico along with some 2,000 full-power TV stations plus Class A, LPTV and translator TV stations and 7,500 daily and weekly newspapers.

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