Future Vision Entertainment owner Lamont Watts has purchased two Chicagoland FM translators from Windy City Broadcasting for $3.5 million.
[Read: WLEY Adopts MaxxCasting to Target Spanish-Speaking Neighborhoods]
Co-channel translators W236CG and W236CF will support the new FVE Clubsteppin’ brand station broadcasting on 95.1 MHz using GeoBroadcast Solutions’ MaxxCasting technology to help the station’s signal cover Chicago’s south and southwest sides from their location at Willis Tower in the Elmwood Park neighborhood.
According to a press release, “the co-channel translator architecture effectively extends coverage to approximately 2.5 million more potential listeners” in key target neighborhoods.
“This deal has established the signal coverage and geo-targeting requirements we sought for Clubsteppin’ in Chicago, and are now reaching more than 95% of the city’s African-American population,” said Watts.
Watts also noted that this station is “the first terrestrial FM broadcast for the Clubsteppin’ format,” although the format was launched 12 years as a streaming-only service.
