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Assembly Highlights Advances for WorldDAB

Hannon emphasizes importance of clear messaging about the digital radio platform

The author is communications manager, WorldDAB.

The WorldDAB General Assembly 2020 took place last week, marking the first time the event dedicated to DAB digital radio was held virtually. The conference attracted some 200 attendees, and featured over 50 speakers delivering the latest news and developments on DAB+ from around the globe.

Here are some key highlights.

[Read: WorldDAB Puts Spotlight on Visual Experience]

WorldDAB President Patrick Hannon gave an update on the key DAB+ developments in Europe, Asia, Africa and the Middle East, highlighting three of the organization’s priorities: providing clear messages about the benefits of DAB+; ensuring DAB+ is included in automotive and consumer receivers; and driving DAB+ adoption across new markets.

A session dedicated to the energy consumption and distribution of DAB+ generated significant interest and several questions, as the BBC presented their recent study indicating that DAB has the lowest energy footprint per device per hour compared to AM, FM, DTV and IP.

Interesting DAB+ network case studies were given for a national rollout (Germany), regional (Australia) and local or community radio (U.K.), while 5G’s potential to support radio was also considered in a presentation from the EBU.

We took a closer at the rollout status of DAB+ across a number of key markets. In Germany, a second national multiplex reaching 83% of the population has just launched, offering more choice for listeners and increased opportunities for advertisers.

Switzerland has confirmed its plans to switch off analog services, starting with public broadcaster SRG SSR in summer 2022, followed by private stations by January 2023 — stakeholders are now working together to get everyone on board through cross-platform marketing campaigns featuring Dabsy, DAB’s national mascot.

France has confirmed its plans to launch national DAB+ in 2021 — 100 years after its first ever radio emissions. Regional launches across the country will continue alongside the national rollout, starting with Bordeaux and Toulouse in the south of the country.

In the U.K., DAB stations have continued to launch throughout the lockdown. Digital listening now accounts for 60% of all listening — 70% of which is on DAB, and a digital radio and audio review will help assess consumer habits and support radio in the wider audio market.

In the Czech Republic, coverage now reaches 95% of the population, and public broadcaster Czech Radio has announced the phasing out of long and medium-wave transmissions starting from 2021. In Italy, all receivers sold from January 2020 onward are required to include digital capabilities, and DAB+ consumer sales almost tripled in the first half of 2020.

In Africa and the Middle East, Tunisia is working on tax exemption for DAB+ receivers starting from 2021. In South Africa, a draft regulation for the licensing of digital radio is expected to be published by March 2021. In Australia, commercial broadcasters are successfully monetizing DAB+ by offering advertisers a wider audience and greater reach.

A whole session was dedicated to DAB+ in the car, and highlighted some of the countries that have already introduced national laws mirroring the EECC, including Germany, the U.K., Italy, Hungary, Greece, Cyprus and Malta.

As highlighted by Google during the session, radio continues to be one of the most used media applications in cars, but with growing interest and competition in the space of infotainment systems, its position in the dashboard needs to be reinforced, and broadcasters can help achieve that through appealing visual content in the form of metadata.

Presentations from all the sessions are available on the WorldDAB YouTube channel.