From our Who’s Buying What page: WKVB(FM) in Worcester, Mass., is engaged in a diplexing arrangement with WXLO(FM) via the latter’s MaxxCasting system, made by GeoBroadcast Solutions.
Noncommercial WKVB is owned by Educational Media Foundation and is part of its K-LOVE network. WXLO is a Cumulus station.
GBS said WKVB “substantially improved its signal and expanded its audience to reach the Boston-market” with this arrangement.
MaxxCasting uses radio and cellular technology in combination, and involves the use of a cluster of directionalized synchronized boosters. Equipment was provided by Doug Tharp at SCMS. Other contributors included Bert Goldman of Goldman Engineering Management and Shively, which provided directional antennas for the network.
Joe Miller is VP of signal development at Educational Media Foundation.
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“The coverage boost represents the first diplex deployment of a MaxxCasting system with HD Radio, and opens the way for future multicasting of several stations using a 4-node single-frequency network,” GBS said in an announcement.
It quoted GBS CTO Bill Hieatt saying, “The ability to include more than one station in a MaxxCasting system provides multiple broadcasters the ability to improve their signals and increase their listeners through one booster source.”
He said the application also supports the “revenue split” business model that the company has proposed for its separate ZoneCasting project involving geotargeting.
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