Broadcast business software developer Marketron has a new tool available for radio and TV ad sales personnel, REV.
The company describes REV as a “sales growth platform.”
It adds, “Unifying the entire sales process on a single platform, Marketron REV streamlines customer, proposal, and order management processes so that sellers can focus more time and energy on selling.”
REV offers an integrated customer relations management section, . “An optimizer feature automatically places spots based on customizable cost efficiency or even placement settings” and “advanced algorithms drive dynamic pricing directly from existing traffic systems, allowing Marketron REV to set spot prices automatically that maximize revenue based on current fill rates, timelines, and other key factors.”
Marketron Senior Vice President of Product Jimshade Chaudhari said, “Because the platform eliminates redundancies, automates administrative tasks, and empowers broadcasters to price inventory more accurately, sellers no longer have that swivel chair experience.”
According to a release REV should also be compatible with other sales platforms.
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