News and Business
Radio Is Leaving Political Dollars on the Digital Table
BIA says radio is missing an ad revenue opportunity
Marketron
Best of Show Awards - NAB
Best of Show: Marketron NXT
New targeting capabilities come to the company’s third-party solution
Products
Imagine Communications Acquires Marketron REV for TV Broadcast
The broadcast sales and order management platform will be rebranded as "CrossFlight"
News Makers
Marketron Invests in Hubbing and Third-Party Digital
A core product can evolve as needed with extra “service” features
Tech and Gear
Marketron Creates Digital Sales Compensation and Commission Guide
It comes with an interactive calculator
Programming and Sales
Marketron Says Link Simplifies Radio Production
Platform that launched in 2018 is now offered for radio clients
Programming and Sales
Marketron Updates ROI Calculator
It said the changes should help broadcast organizations forecast revenue from ad sales more...
Programming and Sales
Report: Digital Sales Expected to Hit $2B in 2023
19% of total ad revenue was derived from digital sales in 2022
Programming and Sales
Marketron Adds Features to REV Platform
Introduces real-time avails and automated priority rate card functions
Buyer's Guide
“The Next Round” Deploys Marketron Traffic
Sports podcast uses the platform to streamline ad workflows and monetize
Programming and Sales
Marketron Launches a “Political Advertising Toolbox”
It's meant to prepare TV and radio sellers for the upcoming political season
Best of Show Awards - NAB
Best of Show: Marketron NXT
Platform facilitates OTA and digital sales tactics
Products
Marketron Has New Integration Suite for Data Sharing
Connectors available for Salesforce, HubSpot and NetSuite; more in the works
Products
Marketron Releases Integration Suite
Aim is to integrate disparate inputs and data into a single business ecosystem for...
Headlines
Marketron Lightens Burden of Payment Processing
PayNow gives a boost to Southern Stone Communications
Radio IT Management
Marketron Plans Re-Rollout After Ransomware Attack
“We have prepared an entirely new environment to begin safely and securely restoring services...
Headlines
Marketron and Its Users Slammed by “Cyber Event”
Software company has posted workarounds and tips for affected users
Products
Marketron Introduces REV
Sales growth platform purpose-built for broadcast TV and radio sales professionals, company says
Buyer's Guide
User Report: Connoisseur Finds Marketron a “Fan Favorite”
Group uses Marketron Traffic system to unite regional empire
Guest Commentaries
Transforming to Win With Digital Ads
Digital advertising can unlock competitive success for radio station
Business and Law
Marketron Makes Broadcast Business Software Ebook Available
Related webinar series also scheduled
News and Business
Marketron Announces Three Appointments
Jackson and Weidel join the team while Kalman gets a new role
Tech and Gear
Marketron Adds Visual Traffic Cloud Solution
Also offerings cloud version for Marketron Traffic and Radio Traffic
News and Business
Marketron Acquired by Diversis Capital
Private equity group takes control of company