From the Radio World “Who’s Buying What” page: Marketron is now using 11:11 Systems for a cloud-based migration of its services.
11:11 Systems is a cloud services provider that has approximately 50 facilities, including data centers in North America, Europe, Asia and Australia.
Marketron manages around $7 billion in annual U.S. advertising revenue for about 7,000 media organizations including radio.
But the company said it faced mounting expenses from legacy infrastructure that required hardware refreshes. A case study published by 11:11 Systems said Marketron incurred expenditures of $300,000 USD every three to four years for the refreshes, as well as logistics tied to remote data centers.
[Related: “Marketron Celebrates 55 Years”]
Marketron said that major cloud platforms were too costly and incompatible with its software architecture.
After evaluating other hyperscale cloud providers, Marketron selected 11:11 Systems and its 11:11 Cloud solution.
According to 11:11, Marketron said the move has brought stability to its platforms, resulted in fewer outages and removed the company’s hardware management troubles. It has also adopted 11:11 Systems’ backup solution for Microsoft 365 and its Object Storage for AWS.
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