Pure, Passion Play with DAB, Internet Output

Passion for the Plant splits on-air, online content to help promote multiple listening options via Pure receivers
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Under the “Your Choice” strapline, London-based DAB station Passion for the Planet is airing different interviews for part of each day on its online and over-the-air programming.

The campaign is sponsored by Pure and is designed to highlight its range of receivers with both DAB and Internet-connected reception capabilities.

The music on each platform remains the same, but the DAB and online stream split for two out of every five hours of interviews. On-air announcements and DAB DLS text alert listeners to the different options.

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