Under the “Your Choice” strapline, London-based DAB station Passion for the Planet is airing different interviews for part of each day on its online and over-the-air programming.
The campaign is sponsored by Pure and is designed to highlight its range of receivers with both DAB and Internet-connected reception capabilities.
The music on each platform remains the same, but the DAB and online stream split for two out of every five hours of interviews. On-air announcements and DAB DLS text alert listeners to the different options.
